Makai Dos Manos Celebrates 7 Years of Hispanic Marketing
Manhattan Beach, CA – It was fitting that the only brand impression noted in a day-after recap in the L.A. Times regarding the April 30 th Latino Fiesta Broadway event was the gratis give-away of thousands of hot pink T-Mobile balloons. Behind the spectacular T-Mobile experience, which included a live DJ, bi-lingual emcee, dancing, World Cup ”fanaticos”, product demos and more was Makai Dos Manos - an agency known for engaging and marketing to the Hispanic population in ways that can only be called ”aluscinante” (spectacular).
Makai Dos Manos will celebrate 7 years next month -- an anniversary that gets richer every year as the company continues to capture the attention of the Hispanic marketplace nationwide. “We’ve got more Hispanic expertise than other agencies because we’ve had more events in more Hispanic-visited stores and venues in the largest Hispanic marketplace in the world – Los Angeles,” said Robbie Thain, the President and Founder of Makai. Other key markets that have tapped into Makai Dos Manos experiential marketing include Miami, Chicago, New York, Las Vegas and San Antonio.
As one of the pioneers to reach Hispanics experientially, in which prospects touch, feel, taste, hear, use and play with products in dynamic event settings, Makai Dos Manos has produced culturally apt experiences for clients like Nestlé , T-Mobile , Hormel , McDonald’s , SBC , T.J. Maxx/Marshalls and Intel.
Downtown L.A.’s hugely popular Fiesta Broadway presents an excellent venue to showcase the promotional capabilities of Makai Dos Manos. With the largest agency presence, Makai Dos Manos executed four simultaneous premium events for T-Mobile, Intel, Nestlé and AAA. For T-Mobile, visitors were drawn to an energy-filled ‘faux’ World Cup Soccer field where Makai achieved 320,000 unique brand impressions, 160,000 consumer interactions and facilitated 250 new customer sign-ups. Over at Makai Dos Manos’ Intel experience, prospects learned about the functions and benefits of ‘Intel Inside’ in a fully-interactive technology event that yielded over 3,500 consumer interactions with the Intel brand, each averaging over 10 minutes.
Makai Dos Manos uses the same systems and industry-leading experience as 10 year old parent company Makai , tapping into the power of its proprietary, state-of-the-art reporting engines that offer best-of-breed benchmarking, a highly sought after tool in the often “un-trackable” business of experiential marketing.
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