At Makai Inc., we understand the changes that have taken place in how people react to marketing. These changes make experiential marketing a perfect fit for today's consumer, exposed to as many as 5,000 branded impressions daily. Making just one impression stick is definitely a challenge. Online, customers make up their mind about a product in a matter of seconds. With a live event, customers tend to stay interested and engaged for about 15 minutes. The result is a better ROI and more time to leave an impression.
Experiential marketing is a way of presenting your product or service in a way that allows a customer to see, hear, touch, taste, smell, and feel what you have to offer in a way that cannot be experienced through traditional or social marketing. More than 70 percent of consumers say that participating in a live marketing experience, whether it be a product giveaway or an interactive demonstration, makes them more receptive to advertising from that particular brand. Why consider experiential marketing?
• It's interactive and engaging
• It's cost-effective when considering the results
• It makes a bigger brand impression
• It provides the perfect opportunity for data capture and content capture that can be incorporated into your digital strategy
While it may seem like more of an investment to put together an experiential marketing experience, the payoff can be much more significant compared to what you would get with traditional marketing avenues. As we see traditional mediums become more diluted it has become increasingly difficult to cut through the clutter and engage with your customer. What Makai Inc. does is create unique opportunities to engage with customers in a meaningful way and capture those moments which allow customers to share their experience with others. Our campaigns spark the conversation and create brand trial. Each campaign is custom fit for the brand and the audience they are trying to reach.
It's one thing to use carefully crafted content to try to convince someone why they absolutely need your products or services and another to show them firsthand. That's the beauty of XM – simply put, you can’t tell what the inside of a car smells like or what a beverage tastes like from a commercial. You need to let consumers experience it. Your brand needs to be presented in a way that allows consumers to try what you have to offer without the requirement of a commitment. It's entirely up to the consumer. Even if you don't make a conversion, a solid impression is just as effective.
When your products or services are presented in a way that allows people to explore and experience it for themselves, they tend to share those moments with others or spread the word. An XM campaign can involve a simple demonstration, an in-store demo, a live event or a mobile campaign with clear brand identification. In addition to XM, Makai Inc. is your source for direct marketing, social media marketing, campaign management, and other marketing strategies.
If you have any questions about how Makai Inc. can help grow your business, contact me today for a complimentary consultation.
- Robbie Thain, President/CEO of Makai Inc.