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AT&T Fiesta Broadway

Objective

Engage consumers in a unique and memorable experience that reinforces the five services offered under the AT&T corporate umbrella with the end goal of driving sales

Action/Tactics

  • Executed activation in Downtown Los Angeles
  • AT&T branded signage
  • Tented activities included branded style games, a ticket redemption area, and an open stage pavilion along with an exclusive AT&T sales area
    - Hourly BlackJack cell phone giveaways
    - J and emcee provided entertainment
  • Uniformed Brand Ambassadors
    - Staff wore “Feria” themed uniforms to fit the Cinco de Mayo celebration

Result

  • On site impressions: 180,000
  • Consumer interactions: 11,846
  • Total sales connections: 106

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Name: Makai US Headquarters
Phone: 310.546.9585
Fax: 310.321.7933
Address: 211 Nevada Street El Segundo, CA 90245