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Little Debbie Share a Smile Tour

A three month, 21 market tour distributing cupcakes through retail, permitted, and guerilla sampling locations.

Objective

To generate brand awareness and trial of the new Little Debbie Chocolate Cupcakes.
Engage consumers in a unique and memorable brand experience that:

  • Reinforces the new brand creative
  • Brings the “share a smile” brand essence to life
  • Generates viral reach beyond the experience
  • Drive retail sales of Little Debbie cupcakes in activation markets.


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Keep in touch with us

Name: Makai US Headquarters
Phone: 310.546.9585
Fax: 310.321.7933
Address: 211 Nevada Street El Segundo, CA 90245