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MAGGI – FIESTA BROADWAY

Dos Manos positioned Maggi as a brand committed to the needs of the Hispanic people by executing Maggi,”Tu sabor Latino,” which included a premium distribution tent, a stage with an emcee conducting interactive activities, balloon distribution, a raffle every 60 minutes, pictures with the Maggi mascot, and cooking tips from a professional cook.

Objective

To associate the audience more with the Maggi brand while generating a buzz and awareness of Maggi “Sorteo Maggi Quinceañera” and the opportunities Maggi gives to their consumers.

Result

325,000 brand impressions were made and more than 37,000 promotional items were distributed during this one day event.

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