Provided a turnkey sampling experience at carefully selected Costco locations. Uniquely branded snack shacks drew attention to Energetic brand ambassadors who engaged with consumers by sampling and educating snack enthusiasts on a variety of popchips flavors to drive trial and connection to the brand.
Develop brand loyalty for popchips through a unique sampling experience.
- Drove trial at 43 stores in 3 major markets including Southern California, the Northeast, and Hawaii.
- Immediate sales increase across all stores.
- Total Impressions: 609,964
- Total Samples: 100,000