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popchips Roadshow

Provided a turnkey sampling experience at carefully selected Costco locations. Uniquely branded snack shacks drew attention to Energetic brand ambassadors who engaged with consumers by sampling and educating snack enthusiasts on a variety of popchips flavors to drive trial and connection to the brand.

Objective

Develop brand loyalty for popchips through a unique sampling experience.

Results

  • Drove trial at 43 stores in 3 major markets including Southern California, the Northeast, and Hawaii.
  • Immediate sales increase across all stores.
  • Total Impressions: 609,964
  • Total Samples: 100,000


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Name: Makai US Headquarters
Phone: 310.546.9585
Fax: 310.321.7933
Address: 211 Nevada Street El Segundo, CA 90245