While other forms of shopper engagement are moving to printed and digital signs and exploring how internet-based social media can affect sales, Makai continues to drive in-store retail sales with the most effective tool in existence: the trained Sales Advisor and Brand Ambassador. No sales tactic compares to the power of one person talking to another and closing the sale.
Sampling is the only Shopper Marketing tactic that engages all five senses at the point-of-purchase (sight, sound, touch, smell and taste). This sensory experience engages a shopper emotionally. Then, Makais’ trained Sales Advisors and Brand Ambassadors are there to close the sale. This is the power of in-store product sampling and explains the tactic's rise to be the most effective retail sales and marketing tool for new item introductions, and increased trial and adoption by new customers.
Product Sampling Training
Makais' Sales Advisors and Brand Ambassadors receive extensive training including food safety certification, culinary arts training, and sales training to ensure the best results for your retail stores and brands. In addition, Makai can create custom training videos to ensure your products' features and benefits are properly articulated to shoppers to achieve the highest sales possible.
Brand Ambassadors Engage
The right face, the right voice, the right attitude. Ambassadors are handpicked to symbolize your brand and communicate its attributes to your target market. Makai matches Brand Ambassadors for your event marketing needs from a database of over 50,000 pre-screened, background checked and qualified talent. No matter the size or location of your event, we can provide you with Brand Ambassadors who are engaging and drive sales.
Brand Ambassadors include talented individuals with special skills:
Makai specializes in retail grand opening promotions through event marketing. With over 15 years' experience working with Fortune 500 retailer and brand client, Makai is the right choice for your retail grand opening promotion. Our management teams and Brand Ambassadors can work with your marketing departments to execute grand opening events (or grand re-opening events) to create buzz in your key markets and drive foot traffic into your retail stores Makais’’ event marketing specialists can develop creative retail grand opening events in your stores, parking lots and streets, and at community events. Harness the power of event marketing to make your retail grand opening promotions a success.
Retail Grand Opening Events Ideas:
In-Store Event Staffing
Makai can staff a single high-quality Brand Ambassador or provide complete events staffing of Brand Ambassadors for agencies and their brand campaigns. Each Brand Ambassador is individually interviewed, screened and background checked by our in-house recruiters. In our database of active candidates, we have over 50,000 specialized and talented people across the country to match with your events staffing needs.
Select the right Brand Ambassador for your campaign: