Little Debbie Share a Smile Tour

Objective

To generate brand awareness and trial of the new Little Debbie Chocolate Cupcakes.
Engage consumers in a unique and memorable brand experience that:
  –Reinforces the new brand creative
  –Brings the “share a smile” brand essence to life
  –Generates viral reach beyond the experience
Drive retail sales of Little Debbie cupcakes in activation markets.

Program

A three month, 21 market tour distributing cupcakes through retail, permitted, and guerilla sampling locations.

Results

  • 197,760 Samples distributed
  • 3,178,349 Total impressions
  • 164,328 Twitter impressions
  • 1,990 Emails collected

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