Little Debbie Share a Smile Tour
To generate brand awareness and trial of the new Little Debbie Chocolate Cupcakes.
Engage consumers in a unique and memorable brand experience that:
–Reinforces the new brand creative
–Brings the “share a smile” brand essence to life
–Generates viral reach beyond the experience
Drive retail sales of Little Debbie cupcakes in activation markets.
A three month, 21 market tour distributing cupcakes through retail, permitted, and guerilla sampling locations.
- 197,760 Samples distributed
- 3,178,349 Total impressions
- 164,328 Twitter impressions
- 1,990 Emails collected