Fox Sports Net

Objective:
Generate awareness for Fox Sports Net’s coverage of local NBA and NHL Teams.

Program:
Makai developed a 3 month national promotion, executing in 19 different cities supporting 20 different NBA and NHL teams.  MAKAI Promo Teams across the country set up Fox Sports Net merchandise in 10 sports bars per city/team (200 total).  Bar items included pub glasses, banners, coasters, napkins, table tents, TV strips and window stickers.  A comprehensive on-line reporting system was created for all Market Managers to view and monitor the progress of each market’s promotion.