The FX Network

Objective:
To generate awareness for the FX Network’s coverage of the Toughman World Championship Series.

Program:
For the FX Toughman national promotion, 10 sports bars were selected and merchandised in each city.  Additionally, MAKAI promo teams selected 2 bars in each city to host Friday night events where fans entered drawings for FX Toughman t-shirts.  A total of 104 sports bars provided FX merchandise stations each with an on-line reporting system.