SoyJoy Art of Optimism Tour
Generate awareness and trial of the SOYJOY brand. Engage consumers in a unique SOYJOY experience and drive an emotional connection to the brand. Educate consumers about the benefits of whole soy and SOYJOY products. Drive retail sales of SOYJOY bars in activation markets.
- 2,458,360 Total impressions
- 18,410 Total consumer engagements
- 20,268 SoyJoy bars distributed
- 17,023 Premiums distributed