SoyJoy Art of Optimism Tour

Makai strategized and created a 16 week mobile tour throughout the United States. The tour included stops in 8 key markets, targeted to increase SOYJOY’s brand exposure and awareness among key consumer demographics.


Generate awareness and trial of the SOYJOY brand. Engage consumers in a unique SOYJOY experience and drive an emotional connection to the brand. Educate consumers about the benefits of whole soy and SOYJOY products. Drive retail sales of SOYJOY bars in activation markets.


  • 2,458,360 Total impressions
  • 18,410 Total consumer engagements
  • 20,268 SoyJoy bars distributed
  • 17,023 Premiums distributed

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Name: Makai US Headquarters
Phone: 310.546.9585
Fax: 310.321.7933
Address: 211 Nevada Street El Segundo, CA 90245